An audience of thousands for your amazing food.

We're a non-profit venture and our goal #1 is jumpstart economic activity in the cultural district. We're looking for emerging brands and concepts to build a vibrant local economy. Our #2 goal is to set you up for success. We charge the lowest price possible to keep the project financially sustainable. Starting at $200 + 10% of your sales.


The Space

Your food booth will be positioned amongst a thick of a crowd of hungry shoppers in San Francisco Chronicle parking lots.

Our Sunday Streets Location

On 8/19/18, from 11am - 4p we are programming Sunday Streets 10year anniversary route that spans Essex to 10th St. on Folsom St. We are the only activation hub with food, retail, and stage performances for 25k+ people!


Meet our food program team

We are seasoned food professionals.


We'll get you set up for success

Through our partnership with the Renaissance Entrepreneurship Center, we have a ton of support services to strengthen your business. Successful vendors at UNDISCOVERED SF will be invited to our business incubator where we'll invest a host of professional services like branding, marketing, legal, accounting to prepare businesses for long-term opportunities in the cultural district.