UNDISCOVERED SF 2026
Social media kit

OFFICIAL BRANDING

PARTNERSHIP FLYER

VENDOR FLYERS

FOOD VENDORS

RETAIL VENDORS

COMMUNITY ORGS

COMING SOON

PERFORMER FLYERS

COMING SOON

ARTIST FLYERS

COMING SOON

AFTERPARTY FLYERS

Victory Hall & Parlor

INSTRUCTIONS FOR POSTING IMAGES

Post the OFFICIAL EVENT FLYER & your specific vendor/performer flyer to your social media feed.

VIDEOS

Share these videos to build excitement and recap previous
seasons

EVENT DETAILS

UNDISCOVERED SF | GOLDEN HOUR NIGHT MARKET
October 24, 2026
All Ages | 4:00 PM – 10:00 PM Pacific | FREE
RSVP: luma.com/raipa01b
Info: undiscoveredsf.com

GENERAL EVENT description

This year marks a special milestone — join us as we celebrate 10 seasons of community, creativity, and cultural pride! For our second hub, we are so excited to bring back UNDISCOVERED SF Season 10: the Golden Hour Night Market in partnership with Victory Hall.

Nestled in the fabled Ritch Street Alley, Victory Hall has been a cornerstone of SoMa since 1908 — home to the legendary 330 Ritch Nightclub and a long legacy of music, community, and culture in partnership with Deanna Sison, a culinary trailblazer, a custodian of Filipino tradition, and an influential force in San Francisco's hospitality scene.

On October 24, we're honored to be part of that legacy — filling Ritch Street with Filipino American food, art, music, and culture in the heart of the Filipino Cultural Corridor.

#UNDSCVRDseason10 #MadewithMahal

For complete lineup and info, visit: www.undiscoveredsf.com

SAMPLE POST #1

Season 10 of UNDSCVRD continues and we're bringing the golden hour to Ritch Street in partnership with @victoryhallsf! ✨🇵🇭 Hub 2 of @undiscoveredsf is here: welcome to the #GoldenHourNightMarket.

Ritch Street Alley has been a heartbeat of San Francisco for over a century — a block where community, music, and nightlife have always found a home. On October 24, we're showing up and showing out in the spirit of that legacy.

Immerse yourself in Filipino American food, art, music, and culture as we light up SoMa Pilipinas for an unforgettable evening of community and celebration. Explore vendors, discover new favorites, and feel the vibrant energy of our Filipino Cultural Corridor.

🗓️ Friday, October 24, 2026
⏰ 4 – 10 PM
📍 Victory Hall, 330 Ritch St, SoMa Pilipinas

RSVP free: luma.com/raipa01b
Full lineup: www.undiscoveredsf.com

SAMPLE POST #2

Celebrate community with us at the UNDISCOVERED SF Golden Hour Night Market on October 24, 2026 from 4–10PM in partnership with Victory Hall in this corner of the Filipino Cultural Corridor! Rooted in the rich history of Ritch Street Alley, this is an evening of Filipino American food, art, music, and culture — a celebration 10 seasons in the making. Enjoy the best of FILIPINO RETAIL, FOOD, MUSIC, CRAFTS, and ART. Join us! RSVP free at luma.com/raipa01b or see the full lineup at: www.undiscoveredsf.com

SAMPLE TWEET/POST #3

UNDISCOVERED is back for Hub 2 — and it's Made with Mahal. The Golden Hour Night Market goes down October 24, 2026 from 4–10PM in partnership with Victory Hall, 330 Ritch St, we’re throwing a block party in the alley! We've got an amazing lineup of vendors, artists, performers, and more. Come through, soak in the history of this iconic block, and celebrate with us as we explore this corner of San Francisco’s Filipino Cultural Corridor together! RSVP free: luma.com/raipa01b

UNDISCOVERED ON SOCIAL MEDIA

Instagram

YouTube

PRESENTED BY
Kultivate Labs | Make It Mariko

IN PARTNERSHIP WITH

Victory Hall | Little Skillet | Mestiza

SPONSORS
Office of Economic and Workforce Development | Grants for the Arts | Yerba Buena CBD | Downtown Development Corp | Community Challenge Grant

MEDIA PARTNERS
NBC Bay Area

FOR GENERAL INQUIRIES:

Gina Mariko Rosales

gina@makeitmariko.com

FOR MARKETING INQUIRIES:

Jy Jimmie Gabiola

Media Comms / Marketing Manager

jimmie@kultivatelabs.org

Want to participate in UNDISCOVERED? please contact info@undiscoveredsf.com