UNDSCVRD · Ten Years of Filipino American Culture · San Francisco
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About Stories Participate 2026 UNDSCVRD Retail Registration 2026 UNDSCVRD Food & Bev Registration 2026 Non-Profit Tabling
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AboutStoriesParticipate 2026 UNDSCVRD Retail Registration2026 UNDSCVRD Food & Bev Registration2026 Non-Profit Tabling
UNDSCVRD · Ten Years of Filipino American Culture · San Francisco
2026 Vendor Store2026 Vendor Files Newsletter /undiscoveredSF /undiscoveredSF YouTube Home

THE UNDSCVRD Stories

of change-makers pushing Filipino-American culture forward

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Katha Collection: Kat Lopez-White on Bridge-Building + Embodying Our Cultural Narrative In Style
Katha Collection: Kat Lopez-White on Bridge-Building + Embodying Our Cultural Narrative In Style

Katha Collection is a curation of different Philippine-made fashion pieces from makers, artisans, and culture bearers. The brand was founded and established by Kat Lopez-White, who was born and raised in the Philippines, and now resides in the Bay Area. The word "“Katha” translates to “story” or “narrative” in Filipino.

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Gas, Break, Dip! — UNDSCVRD Sounds:                                        Performer Roundup 🎤 🎧
Gas, Break, Dip! — UNDSCVRD Sounds: Performer Roundup 🎤 🎧

As the spotlight shines on Filipino American History Month (FAHM) 🇵🇭, we are thrilled to showcase a star-studded lineup that will grace the three UNDSCVRD SF stages: 5M Main Stage, Kapwa Gardens Stage, and Executive Order DJ Stage….

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In the Pursuit of Knowledge: The Brains Behind the Blogs
In the Pursuit of Knowledge: The Brains Behind the Blogs
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Retail
This Holiday Season, Dive into the SoMa Pilipinas Artisan Scene at Halo Halo Holidays
Retail
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Retail
Places of Fil-Am Hip Hop in the Bay Area: An Interactive Map
Places of Fil-Am Hip Hop in the Bay Area: An Interactive Map

At the core of UNDSCVRD is uplifting SOMA Pilipinas through music events and community. We know how important it is to make a place for ourselves and let our presence be known so our stories can be told. Hip Hop has been an undeniable piece of the joy and freedom that carries us through each UNDISCOVERED SF season and so we present to you an interactive map that documents Filipinx/a/o Americans in Bay Area Hip Hop.

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Pinays in Hip Hop Leading Us Into the New Wave
Pinays in Hip Hop Leading Us Into the New Wave

When we think of Bay Area Filipinos in Hip Hop, you may not think about the Pinays who made their mark on Hip Hop culture. Check out these dope Pinays leading the next generation and where you can catch their next performance.

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How the Bay Area is Getting Down for 50 Years of Hip Hop
How the Bay Area is Getting Down for 50 Years of Hip Hop

The Undiscovered Block Party Season 7 theme is celebrating 50 years of Hip hop! What is Hip Hop? What are the elements? Why are we celebrating? How are others in the Bay Area celebrating?

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Retail
Retail Roundup: Have You Heard of These Bold Filipino Jewelry Brands?
Retail
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Retail
Make Way for the Next Generation of Filipino Festivals
Festivals
Make Way for the Next Generation of Filipino Festivals
Festivals

appy Filipino American History Month! Let's take a look at how Filipino communities across North America band together to celebrate the culture.

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Festivals
Why are we fundraising for UNDSCVRD 2021?
Season 5
Why are we fundraising for UNDSCVRD 2021?
Season 5
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Season 5
Building Bridges Between Cultures with Ox & Tiger
Food
Building Bridges Between Cultures with Ox & Tiger
Food

We sat down with EJ Macayan and Hitomi Wada of Ox & Tiger, an up and coming San Francisco based Filipino Japanese food concept, to learn more about their unique cuisine, how they pivoted during the COVID-19 pandemic, and helped their local community with Filipinos Feed the Frontlines.

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Food
Pivoting During the COVID-19 Pandemic with Uncle Tito
Food
Pivoting During the COVID-19 Pandemic with Uncle Tito
Food
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Food
Valentine's Greeting Cards
BA Academy, Activities
Valentine's Greeting Cards
BA Academy, Activities
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BA Academy, Activities
Kapwa Garden Donor Plaques
BA Academy, Activities
Kapwa Garden Donor Plaques
BA Academy, Activities
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BA Academy, Activities
2020 Highlights for Undiscovered SF
Season 4
2020 Highlights for Undiscovered SF
Season 4
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Season 4
Filipino Stores in the Bay Area to Visit This Holiday Season
Retail
Filipino Stores in the Bay Area to Visit This Holiday Season
Retail
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Retail
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Retail
Filipinx Gift Guide to Cyber Monday
Retail
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Retail
Highlights from UNDSCVRD X: Culture Connected
Season 4
Highlights from UNDSCVRD X: Culture Connected
Season 4
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Season 4
Connecting the Culture Through Music with DJ Miamor of the UK
Music
Connecting the Culture Through Music with DJ Miamor of the UK
Music
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Music
UNDSCVRD Mixtape: Miles Medina
Music
UNDSCVRD Mixtape: Miles Medina
Music
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Music
UNDSCVRD Mixtape: The Inspiration Behind Bettina Francisco's "2 Feed the Soul" & "Soul Fed"
Music
UNDSCVRD Mixtape: The Inspiration Behind Bettina Francisco's "2 Feed the Soul" & "Soul Fed"
Music
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Music
Filipinos in Streetwear: A to Z Playbook
Retail, Music
Filipinos in Streetwear: A to Z Playbook
Retail, Music

Filipinos in Streetwear are the face of a generation making a stand through art, music, fashion and style. From Anti Social Social Club to Dante Basco playing the voice of Zuko from Nickelodeon’s Avatar: The Last Air Bender”, this playbook is a growing index to the wide span of multifaceted Filipinos reshaping the culture from a streetwear lens.

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Retail, Music
UNDSCVRD Mixtape: MAKATI TO QC by Joel Quizon
Music
UNDSCVRD Mixtape: MAKATI TO QC by Joel Quizon
Music
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Music
Sitting Down with DJ Marlino of Heavy Rotation Podcast
Music
Sitting Down with DJ Marlino of Heavy Rotation Podcast
Music
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Music
Original Pilipino Music is the Bridge Over Oceans
Music
Original Pilipino Music is the Bridge Over Oceans
Music

Original Pilipino Music, or OPM for short, has a beautiful history intertwined with Filipino culture. From the legendary romance ballads of Basil Valdes and the disco hits of VST & Co., to the socio-politically zealous rock and hip-hop of Francis Magallona, Filipino musicians have told our stories for decades. Today, OPM is soaring to new heights.

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Music
Popular Filipino Night Market Expands To Global Audience With ‘UNDISCOVERED X’
Season 4
Popular Filipino Night Market Expands To Global Audience With ‘UNDISCOVERED X’
Season 4
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Season 4
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Season 4
UNDSCVRD Sundays Postponed Until October 4
Season 4
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Season 4
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Season 4
UNDSCVRD Sundays in the Age of COVID-19: Our Safety Protocols
Season 4
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Season 4
Sunday Streets: What's Cookin' on Folsom?
Food
Sunday Streets: What's Cookin' on Folsom?
Food
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Food
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Food
Giving, Receiving, Rebuilding: Business Owners Give Back Despite Covid-19
Food

“ We are Filipino owned businesses that were held up by our Filipino community during the tough first few months of SIP [Shelter In Place]. Now it’s our turn to return the favor to our community. This is how we get back out of this, together. We’ll be better equipped to build and thrive in the new normal. “

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Food
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