WHAT IS UNDISCOVERED SF?
UNDISCOVERED SF is a non-profit venture designed to jump-start economic activity and public awareness of SOMA Pilipinas. UNDISCOVERED SF is part of a multi-prong strategy to build a thriving new commercial corridor in the SOMA.
2026 UNDISCOVERED SF
Season 10 Details
Ten years. Three events.
One anniversary season.
Made WITH Mahal.
UNDISCOVERED SF returns to SoMa Pilipinas Filipino Cultural Heritage District this fall to celebrate a decade of Filipino American culture, community, and entrepreneurship — across three unforgettable events that reflect the heart of UNDSCVRD.
→ Hub 1: Sept 29
Filipino Entrepreneur Summit · Brave New Spaces, 447 Minna St, 630-930PM
→ Hub 2: Oct 24
Night Market · Ritch St, SoMa Pilipinas, 4-10PM
→ Hub 3: Nov 13
Kultivate Labs + UNDSCVRD 10 Year Gala + Mahal Mural Unveiling · Jessie West / Sentro Filipino, 6-10PM
How would you like to participate?
Undiscovered SF attracts thousands of people every season. Have something awesome to show off? Just want to get involved? There's something for everyone.
Become a Food Vendor
We’re seeking food vendors for Night Market (10/24) & UNDSCVRD 10 Year Gala + Mahal Mural Unveiling (11/13)
Become a retail Vendor
We’re seeking retail vendors for Night Market (10/24) & UNDSCVRD 10 Year Gala + Mahal Mural Unveiling (11/13)
