UNDISCOVERED 2022
Imagine what a Filipino-American theme park could look like…
UNDISCOVERED Creative Market is a curated collection of emerging artists and merchants to celebrate San Francisco's Filipino cultural district - SOMA Pilipinas! We’re stoked to be hosting everyone in a huge new open space at The Parks at 5M. Enjoy local artisans, food vendors, art, and live music/dance performances.
The Parks @ 5M. 44 Mary Street, San Francisco in SOMA Pilipinas
Saturday, Oct 22, 2022
12pm - 6pm Early arrival suggested.
ALL AGES
We highly suggest using BART (Powell Station) or an Uber / Lyft to get to UNDISCOVERED.
We also recommend biking! There will be FREE Valet Bicycle Parking by the San Francisco Bike Coalition.
We suggest parking at the 5th & Mission Garage on 833 Mission Street behind Westfield San Francisco Centre.
Sign up to join the volunteer team!
It's totally FREE! Bring the whole family for an eventful afternoon celebrating Filipino American History Month in SOMA Pilipinas. Get a FREE TIX to receive our UNDISCOVERED 2022 Commemorative Pin!
Once a barren parking lot, the Parks at 5M is now the home to the Main Stage performers where you can also enjoy eating delicious Filipino food and connect w/ community.
Kapwa Gardens was born as a healing space to help SOMA recover from the devastating effects of the COVID-19 pandemic. This urban landscape is filled with bold colors, swing bamboo trees, living walls, and colorful murals.
This historic printing building has turned into a performance hub hosting arts and culture groups. CAST will be hosting our Balay Kreative Visual Artist exhibitions.
Bringing the whole family to UNDISCOVERED? There’s a spot for the kiddos to play! A new play structure can be found on Natoma St.
Come with a big appetite and support your favorite Bay Area Filipino food trucks along Natoma Street across from the Kids Korner.
Swing by the Palengke Passage to grab a drink from Lady Victory, as you shop from local small businesses. Support your favorite Pinoy retail vendors!
The location for our after-party, hosted by the Cuffin crew. Executive Order is 1 block away from the festival grounds and proudly Filipino owned.
Bay Area bakery offering cupcakes, cake pops, macarons and cakes for all of your special moments and events!
Our recipes are inspired from a fusion of cultures and love for street food while growing up in America. Our company is co-owned by ""The Best Wrappers Alive", Alex ""Lumpia Chef"" Retodo & rapper / hip hop mogul Earl ""E-40"" Stevens.
Born in the Philippines, Harold Villarosa received his earliest culinary and agricultural education in the bukid rice paddies of Iloilo City. At age 9 he immigrated to the South Bronx, New York City and at 16 got his first job working at the McDonald’s on 34th street. What started out as a way to make cash to buy Jordans sneakers turned into a passion and eventually a career that has taken Harold all around the world, impacting the lives of many of those along the way.
Chef Gil and Evan began rolling up sisig in burritos, spooning it into tacos, and sprinkling it on nachos. Driven by word of mouth on social media and the popularity of San Francisco’s newly launched Off the Grid street-food events, Señor Sisig quickly became a local phenomenon.
The heart of Filipino culture is rooted in our bold hospitality — the ability to quickly turn strangers to friends to chosen family members. This is the magic we've been able to experience ourselves as first-gen Fil-Am Bay Area kids.
Sweet Pipers is a dessert company specializing in homemade island treats. Established in 2010, we created nostalgic desserts such as the Philippines famous Buko Pie and Egg Pie. Other treats we offer are our flavored Cassavas, Butter Mochis, Ube Cannoli, confections such as Yema and Ube Tarts, and our original Cashew Pie.
Café 86 is a unique concept developed by Chopped Champion, Chef Ginger Lim-Dimapasok, that offers uncommon culinary creations rich in culture. The concept combines a warm and inviting, rustic atmosphere with one-of-a kind pastries, baked goods, coffee, milk teas and iced teas that highlight Filipino heritage and our beloved UBE.
Stay Fresh and Hy-DRAE-ted with DRAE’S LEMONADE! SF Bay Area’s NEW Specialty Lemonade Concept that serves handcrafted, ice-shaken beverages freshly sealed in a transparent can.
Specializing in all things Ube from sweets to treats w/ a unique twist! From Ube cookies to Ube cheesecake both with flan surprises! We can't forget our peoples favorite - Mo'Ube Mochi Bars to Ube lumpia's (Ube Cheesecake & ube mochi) deep fried to perfection! It's a taste of Ube for the soul
Filipino empanadas, sisig fries, fresh juices, hazelnut flan, and snacks
O.G. Lola’s is a Queer Women of Color owned & operated small business offering 100% Vegan Filipinx Food for the Soul & more. Here to honor our ancestors (the real O.G.’s), our communities, all beings and our planet — by integrating healing, intentional living, and compassion with food.
Supreme Musubi makes hand-rolled artisan fusion musubi with a Filipino twist. Their Lechon Kawali Musubi and Supreme Musubi are their favorite ones to serve.
An OG Kapwa Gardens Vendor, Jungle Dog will be serving gourmet Lemongrass ginger garlic pork sausage from Little Piña.
Visit Tita Pearl’s booth & discover the delicious treats by Tracy’s Butter, Sweet Sips, Ube Galore, and EatsChaChaCha!
Hawaiian Poke, Filipino kilawen, musubis , poke handrolls and more of your favorite dishes from the 808 in the Golden State.
Malasadas filled and glazed with filipino and pacific island flavors
Libations On Location! Stop by Lady Victory for special boozy cocktails made with Kasama Rum.
Stop by to pick up your FREE 2022 Commemorative Pin!
When we learn things from our teachers, our mentors, etc, we continue on a legacy of information but putting that information into what makes sense of us and what will make sense in the sustainability of the future of whatever we do.
Providing Filipino Books & Culture across the globe.
The concept of Bayani started as our way to promote our creative skills and talents, and to bring our artwork and crafts to you.
Creating whimsical portraits and illustrations that are colorful, feminine, yet strong and bold.
Handmade by Pmaccay is a funky chic clay jewelry brand based in the Bay Area. The designs are lightweight and made of polymer clay, pressed flowers, and brass accents.
Hatzumomo creates fashion and accessories using handwoven fabrics from the Philippines
Hey Lay! aims to create and share bright, bold, fun, and affordable jewelry and accessories for all. Everything is designed and handcrafted using polymer clay and resin.
Growing up in Hawaii, visiting my homeland the Philippines, and studying abroad in Samoa, Tahiti, and Fiji inspire me to create paradise inspired jewelry.
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We create handmade one of kind clothing and accessories using sustainable and upcycled materials. We also make jewelry made from textiles , new & upcycled metals , and natural stones . We also curate vintage clothing and accessories.
A jewelry brand making healing crystals more wearable and style more intentional
A clothing artistry movement that tells stories through streetwear and fashion to inspire and be inspired - a creative expression reclaiming spiritual & economic freedom to produce any pure art the heart desires.
From San Diego with love, her upbringing with the Filipinx-American community drives her to stay rooted with the values that we've all known as they are shared through apparel, stickers, pins, patches, and paper theaters.
My offerings are pathways to assist you in your healing journey. From intentional, hand-made crystal jewelry to hands on Hilot - you can expect to ascend into your higher self in someway, shape, or form.
Inspired by her Lola's garden, Vibrant Stems aims to cultivate memorable experiences with colorful energy and celebrate every moment with flowers.
Designs by Onndawn is a digital artist based in the Bay Area. His work is inspired by music, culture, and Islander/Filipino Heritage. Each detail in every piece is created with intention that translates his visionary light within."
Yay! It’s Vica offers adorkable art, handmade goods, and kawaii stationery featuring original illustrations that inspire joy and laughter.
Para Sa'Yo features thoughtfully curated gift boxes brimming with a wide range of unique products perfect for every gifting occasion.
Art, books and merchandise from designer Joseph "" Descallart "" Descallar
INA Botanicals & Tea are delicious herbs and tea blends inspired by ancestral plant allies that are handcrafted for your growth and wellness. Created by SF-based Clinical Herbalist, Bernadette Aguirre.
Philippine Keepsakes for North America. We source jewelry, fabrics, and clothes from across the Philippine archipelago.
Sparkle My Bubble features handmade accessories using origami techniques and colorful beads. Whether it’s to include a pop of color to your outfit or to wear something beautiful to diffuse essential oils for aromatic support, let’s add sparkle to your personal bubble.
Sacramento-based ceramic artist, with a focus on functional and unique creations that stimulates both visual and tactile senses. My art includes influences from Pre-Colonial Filipino art.
In Her Purpose helps goal-driven women activate their purpose into successful businesses so that they can live life on their own terms. We wrote a best-seller book which has evolved into a community, which we've helped grow professionally and kickstart businesses.
Parents Are Human is a bilingual card game that helps spark deep conversations between you and your loved ones.
Each deck contains 70 increasingly deep prompts, with two levels of difficulty, to inspire connection, compassion, and vulnerability.
Each card includes a question or action in English on the front and a translated language (now in 15 language editions) on the back to help bridge language, culture, and generational gaps.
Matt and Erin design and make their own sweatshirts, tote bags, glass tumblers and paper artwork. Most of their products are inspired by their Filipino culture, plant parenthood experiences and the Bay Area. Custom orders are also being accepted at this time.
Bring your barkada and stop by the Wicked! 360 Video Booth! Document the fun memories you’re having with us.
Come take pictures with your friends and family to commemorate our creative market!
The Balay Kreative Visual Arts Grantees 2022, Cherisse Alcantara and Joriz Madrid, will present their projects in a two-person exhibition in SOMA Pilipinas.
Float Addicts is a Personal Electric Vehicle / Onewheel Community/lifestyle Brand based in the Bay Area. We inspired one another with our creatives minds and goals to be the first PEV community and lifestyle brand. With the onewheel made here in the Bay Area, we wanted to express love art & creativity with Bay Area culture.
Mariela Montero is an artist and designer who works in painting, sculpture, illustration, and installation. She is from Hawaii, Washington State, and the San Francisco Bay Area, where she is currently based. Mariela has previously worked with Undiscovered, Asian American Women Artists Association, Kearny Street Workshop, Kularts, and Bindlestiff Studio.
Paolo Salazar is a San Francisco-based Interdisciplinary artist and educator, originally hailing from Baguio City, Philippines. His work has been exhibited in bathrooms, candy stores, and dive bars. Paolo has also completed public murals and private commissions around the country. Ultimately, Paolo is inspired by bringing people together in friendship and creative collaboration.