THANK YOU FOR JOINING US FOR
OUR SEASON 7 KICK-OFF!

Event Info
UNDISCOVERED Block Party is a curated collection of emerging artists and merchants to celebrate San Francisco's Filipino cultural district - SOMA Pilipinas! We’re stoked to be hosting everyone in a huge new open space at The Parks at 5M.
Enjoy local artisans, food vendors, art, and live music/dance performances.
2023 marks the 50th anniversary of Hip-Hop, with celebrations planned both nationally and globally —This year’s UNDSCVRD theme is Filipino American Block Party — as a Filipino American Hip-Hop centric festival we are inspired by Hip-Hop and acknowledge the influence & impact it has made on Filipinos in the last 50 years.
In joining the celebration, this season’s events will consist of 3 monthly block parties filled with sights and sounds dedicated to uplifting Filipino food, art, culture & a celebration of Hip-Hop, here in SOMA Pilipinas!
LocationS
The Parks @ 5M. 44 Mary Street, San Francisco in SOMA Pilipinas

Date
Saturday, September 16, 2023
Hours
12pm - 6pm Early arrival suggested.
ALL AGES
How to get here
We highly suggest using BART (Powell Station) or an Uber / Lyft to get to UNDISCOVERED.
We have FREE Valet Bicycle Parking, SF Bike Coalition is one of our partners for bike parking valet and we encourage you to take advantage of biking to our events.
PARKING
We suggest parking at the 5th & Mission Garage on 833 Mission Street behind Westfield San Francisco Centre.
VOLUNTEER OPPORTUNITIES
We need your help in making our events possible.
UNDISCOVERED SF is a smoke-free event pursuant to SF Health Code Article 19L.

Tickets
It's totally FREE! Bring the whole family for an eventful afternoon in SOMA Pilipinas. Get FREE TIX to receive our UNDISCOVERED 2023 Commemorative Pin!

Locations
7 Different AReas TO create a VIBRANT FILIPINO AMERICAN BLOCK PARTY
Once a barren parking lot, the Parks at 5M is now the home to the Main Stage performers where you can also enjoy eating delicious food and connect w/ community.
Brought to you by Wells Fargo, Kapwa Gardens was born as a healing space to help SOMA recover from the devastating effects of the COVID-19 pandemic. This urban landscape is filled with bold colors, swing bamboo trees, living walls, and colorful murals.
The historic printing building turned performance and community hub provides affordable space to artists and cultural workers, nonprofits, and neighborhood organizations while providing a permanent home to three arts groups. CAST will be hosting Balay Kreative Resident Artists exhibitions.
Swing by the Palengke Tunnel to grab a drink from Lady Victory, as you shop from local small businesses. Support your favorite Pinoy retail vendors!
Bringing the whole family to UNDISCOVERED? There’s a spot for the kiddos to play! A new play structure can be found on Natoma St.
Join us an immersive film screening and panel discussion at our newest venue. Trellis is a unique and supportive coworking space just 1 block from Kapwa Gardens.
Join our friends at SFMOMA for a FREE Community Day featuring a special exhibit of Pacita Abad’s work. The first retrospective of Pacita Abad (born 1946, Basco, Philippines; died 2004, Singapore) features more than 40 daring works including her signature trapunto paintings — stuffed, quilted canvases Abad adorned with materials and methods she investigated during her lifetime. Over a 32-year career, the prolific artist made a vast number of artworks that traverse a diversity of subjects, from colorful masks to intricately constructed underwater scenes to abstract compositions.
When the sun goes down, join us in the atrium for our official afterparty.
Food
From SAVORY to SWEET
We serve a footlong lemongrass, garlic, ginger, cayenne, pork sausage on a lightly toasted banh mi roll, topped with crunchy, salty fried shallots, tasty sliced pickled red cabbage, fresh chopped cilantro and homemade, tangy, creamy garlic aioli.
We believe that passion is the key that motivates us to create Ube desserts that everyone should enjoy.
All kinds of Lumpias, Filipino Nachos, Chicken Fingers, Calamaris, Philippine Delicacies
Filipino Street Food: Balut, Fish Ball, Lobster Ball, Shrimp Xiu Mai, Sesame Balls, Fried BBQ Pork Buns, Glazed Turon, Glazed Churro, Mango Tapioca, Pandan Tapioca, Ube Tapioca, Melon Juice
We are a pan-asian restaurant based in the heart of Oakland, Fruitvale. We are an umbrella company for the brands Ono Bakehouse and Noodle Belly. Each brand specializes in things like garlic noodles and malasadas.
Handcrafted small batch breads, desserts and pastries highlighting Filipino flavors reminiscent of our childhood panaderias, infused with our own unique twist.
Step into the captivating world of Tasty Tingz, where Alyssa Magdaluyo's culinary prowess transforms Jamaican-style patties into edible magic. With a dynamic mix of Jamaican, Filipina, Chinese, and Creole heritage, Alyssa crafts a delectable lineup that fuses flavors and cultures in every bite. From lentil patties boasting Filipino garlic charm to jerk mushrooms that set taste buds dancing, Tasty Tingz offers a thrilling carnival of taste sensations. Dive into beef and cheese delights, venture into daring plantain patties, and experience the vibrant symphony of spices in shrimp and curry chicken options. More than a pop-up, Tasty Tingz is an invitation to a global culinary adventure, where every patty is a work of art and each indulgence celebrates the tapestry of diverse traditions. Join the Tingz tribe and embark on a journey that promises to tantalize your taste buds and feed your wanderlust for flavors!
We are a Filipino American owned business that uses locally sourced chicken that is made into "Proper Fried Chicken". Established in 2020 during the pandemic as a pick up and delivery business, we have progressed into the top 5 food truck businesses in the Bay Area.
Filipino Inspired Treats -- UBEFIED! Your GO TO Pasalubong Booth for Filipino favorites such as Binkinis (bibingka minis), Puto Pao, Ube Empanada, Ube Macademia Cheesecake, Ube Halaya and more!
- Bistek Chistek Nachos
- soy braised beef, lemon crema, braised & crispy onion, jalapeno, scallion
- Chicken Sisig Java Rice
- sisig chicken & pickles, garlic/turmeric/annatto rice, crispy garlic, aged parmesan, scallion
- Lechon Baos
- titos famous lechon kawali, steamed bun, jalapeno/red onion pickle, tito all purpose sauce
- Tito Jelly Drank
- sweet barley tea, nata de coco
Hawaii street food such as musubis, Hawaiian style poke bowls with a mainland twist, poke nachos, filipino kinilaw rice bowls, dadhats and snapbacks
Lypid is a pioneering US-based food tech company founded with core beliefs in sustainable agriculture and addressing climate change through plant-based food. Driven by co-founders Dr. Jen-Yu Huang and Dr. Michelle Lee’s scientific background, they developed PhytoFat™, an alternative animal fat made from a proprietary blend of vegan oils and water. PhytoFat™ is utilized in Lypid’s plant-based Pork Belly, which offers the same taste, texture, and mouthfeel of animal products, and is designed exclusively for restaurants.
we do rice bowls out of our Downtown Oakland restaurant. for UNDSCVRD, we'd like to do a concept called LECHON PARTY, where we sell Crispy Pork Belly plates. also make some special drinks for the occasion
Filipino style empanadas with variety fillings such as sisig, garlic wagyu beef and ube longsilog style empanadas, ube pandesals, sisig fries, mochi desserts, boba drinks and lychee guava refresher beverage.
Retail
Streetwear clothing representing label; audio cassette tapes, new & used vinyl - OPM+ selections and more.
Legacy Filipino Martial Arts is a weapons-based martial arts system that pulls from both modern and traditional Filipino Martial Arts. We use sticks, knives, swords, as well as empty hand combat. Within the art, we incorporate striking, disarming of weapons, joint locking techniques, and takedowns.
TILTED BRIM is a San Francisco based brand and multi-label retailer, offering high quality clothing and accessories that fuse old-school cool and contemporary fit. With a flagship store in San Francisco’s historic Tenderloin neighborhood, our team pulls inspiration from our city’s rich history of sport, art and hustle. At TILTED BRIM, we believe it’s not just what you wear, but how you wear it and how it makes you feel.
Streetwear brand empowering you to take action and go after your passion because Nothing Lasts Forever. Tees, crewnecks, hoodies, jackets, hats, tote bags, and more!
Niana is a collection of modernized cultural wear and vintage treasures.
Niana’s flagship product is the Niana sleeve, which is a modernized butterfly sleeve set that is connected via corset-styled cording down the back.
Distributors of Filipino / Filipino American specialty books outside of the Philippines.
Filiflavors is a Filipina immigrant-owned business that provides accessibility to specialty Filipino food products. They import, retail, and wholesale specialty Filipino snacks and ingredients such as ube and camalansi powders and mushroom chicharon among a wide variety of products.
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Pili & Blu is a sister company of Filiflavors. We’re aiming to put Filipino craftsmanship on the map through handcrafted statement accessories made using indigenous Filipino materials.
Giftable handmade items, currently focusing but not limited to laser cut wood items.
Hey Lay! aims to create and share bright, bold, fun, and affordable jewelry and accessories for all.
Bongagung Supermarket, established in 2022 features products created by Ogie Gonzales. Notably, Cool T-Shirts, stylish Sweatshirts, cozy Hoodies, charming Stickers, and versatile Tote Bags.
We are an immersive community event space and Asian snack shop in downtown Oakland, CA.
We focus on events that uplift our AAPI/BIPOC and creative community, offering a space for creatives to explore and experiment with their unique passions.
We offer a range of inspiring and high-quality products that serve as daily reminders of your worth and potential. From wellness essentials to fashion-forward accessories, our collection is carefully curated to support your journey towards self-discovery, self-care, and personal growth.
Oodaalolly is a modern Filipino twist on classic Swiss chocolate. We make chocolate bean-to-bar from Philiippine sourced cacao, ingredients, and flavors.
Handmade jewelry and clothing focusing on unique limited edition products and clothing made from sustainable materials. We also curate vintage clothing and home decor.
Jewelry and apparel inspired by Filipino culture so you can proudly represent the Philippines!
Yay! It’s Vica offers adorkable stationery goods and gifts. With a wide selection of stickers, art prints, shirts, tote bags, and more, you're sure to find something to add extra cuteness to your day. All items are designed with love and laughter by Filipina illustrator, Vica Lew.
Color Street nail strips are made of 100% real nail polish and created in the USA. We're revolutionizing how people do their nails by taking the hassle, dry time, and mess out of the application process. Get salon-quality manicures in minutes!
Unique gifting items made by Filipino artists and brands including enamel pins, t-shirts, greeting cards, vinyl stickers, cookbooks, and lip gloss.
Matt and Erin design and make their own sweatshirts, tote bags, glass tumblers and paper artwork. Most of their products are inspired by their Filipino culture, plant parenthood experiences and the Bay Area.
Kababayan Kids is a Filipinx collective that provides resources for parents to engage and teach their children about Filipinx culture and language. We will be selling Filipinx books, learning resources, and children's merchandise.
Connecting Filipino kids to their roots with tales of magic, courage, and kindness. Art prints and beautiful picture books in Cebuano, Chavacano, Waray, and Ivatan.
Nickel's Elementz is a collective of creatives that sell candles, jewelry, art as a way to raise awareness about what is happening in Filipino community here in SF and back home in the Philippines!
PERFORMERS
ACTIVITIES
Float Addicts is a Personal Electric Vehicle / One Wheel Community/Lifestyle Brand based in the Bay Area. We inspired one another with our creative minds and goals to be the first PEV community and lifestyle brand. With the One Wheel made here in the Bay Area, we wanted to express love for art & creativity with Bay Area culture.
Bring your barkada and stop by the Wicked! 360 Video Booth! Document the fun memories you’re having with us.
Come take pictures with your friends and family to commemorate our creative market!
This year, the maker of the SPAM® brand will be joining the festival with a special onsite activation featuring tasting of their new SPAM® Maple Flavored product, in addition to a “SPAM®Silog Photo Lounge,” and a talkback wall where you can share your recipe ideas, dream collabs, and personal stories with the SPAM® brand team.
Invite your puppy for some play time at UNDISCOVERED!
Prime Paw will lead mini doggy training classes and are offering free 15 min assesments. Book your assessment here.
In honor of spooky season, Prime Paw encourages you to bring your pups in their favorite costumes. There will be a dog costume parade happening during the block party. Sign up here to participate!
A multi-sensory art installation by Jenn Ban utilizes upcycled and recycled materials to create interactive soft-sculptures of serpents, collective soundscapes, scents, and visual affirmations, all aimed at creating a safe space for individual and collective healing.
Kabataan Culture is a non-profit organization that advances Filipino culture through our enrichment programming. Together with families, schools and community partners, Kabataan Culture facilitates access and opportunities for quality Filipino studies online and in person in the United States. The help of our members and community completes our mission by providing educational aid to students in the Philippines and spread educational equity in the country.
Lavender Cinema Lounge
FILMS - FOOD - ENTERTAINMENT - TALKS

Lavender Cinema Lounge is a film festival that aims to provide a gathering space for creatives and allies in diverse communities. The festival seeks to inspire and celebrate cultural diversity through curated films and complementary commercial and entertainment activities.
For their September offering, this program explores the historical intersections between the San Francisco International Hotel (I-Hotel) evictions and the San Francisco Gay Liberation movement, specifically around coalition building, civil rights and organizing, labor unions, and gentrification.
Hosts, Panelist & More
Featured Films
Fall of the I-Hotel
Curtis Choy
This program explores the historical intersections between the San Francisco International Hotel (I-Hotel) evictions and the San Francisco Gay Liberation movement, specifically around coalition building, civil rights and organizing, labor unions, and gentrification.
The San Francisco International Hotel evictions and the San Francisco Gay Liberation movement intersected through coalition building, shared concerns for civil rights and organizing, the fight for labor rights, and the impacts of gentrification. These intersections demonstrate how diverse social justice movements can come together to support each other's causes and address common challenges faced by marginalized communities.
Manilatown Manang
Caroline Cabading
Manilatown Media is the production and distribution company for the Manilatown Heritage Foundation and the International Hotel Manilatown Center. It is dedicated to the preservation of and the sharing of media stories by and about the Manilatown and I-Hotel community. Proceeds of Manilatown Media are paid directly to the media artists and/or donated to the Manilatown Heritage Foundation to support its work in preserving the legacies of San Francisco's Manilatown and the I-Hotel.
Brought To You By
The afterparty
