Stories you need to hear.
In 2017, UNDISCOVERED SF opened on a stretch of empty parking lots in SOMA with a simple belief: Filipino entrepreneurship deserves a stage. What happened next changed the neighborhood — and for the entrepreneurs who showed up in those early seasons, it became part of their story. As we celebrate Season 10, we're looking back at ten of them. Not just where they started — but where they are now.
Read MoreKatha Collection is a curation of different Philippine-made fashion pieces from makers, artisans, and culture bearers. The brand was founded and established by Kat Lopez-White, who was born and raised in the Philippines, and now resides in the Bay Area. The word "“Katha” translates to “story” or “narrative” in Filipino.
Read MoreAs the spotlight shines on Filipino American History Month (FAHM) 🇵🇭, we are thrilled to showcase a star-studded lineup that will grace the three UNDSCVRD SF stages: 5M Main Stage, Kapwa Gardens Stage, and Executive Order DJ Stage….
Read MoreAt the core of UNDSCVRD is uplifting SOMA Pilipinas through music events and community. We know how important it is to make a place for ourselves and let our presence be known so our stories can be told. Hip Hop has been an undeniable piece of the joy and freedom that carries us through each UNDISCOVERED SF season and so we present to you an interactive map that documents Filipinx/a/o Americans in Bay Area Hip Hop.
Read MoreWhen we think of Bay Area Filipinos in Hip Hop, you may not think about the Pinays who made their mark on Hip Hop culture. Check out these dope Pinays leading the next generation and where you can catch their next performance.
Read MoreThe Undiscovered Block Party Season 7 theme is celebrating 50 years of Hip hop! What is Hip Hop? What are the elements? Why are we celebrating? How are others in the Bay Area celebrating?
Read Moreappy Filipino American History Month! Let's take a look at how Filipino communities across North America band together to celebrate the culture.
Read MoreWe sat down with EJ Macayan and Hitomi Wada of Ox & Tiger, an up and coming San Francisco based Filipino Japanese food concept, to learn more about their unique cuisine, how they pivoted during the COVID-19 pandemic, and helped their local community with Filipinos Feed the Frontlines.
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